Back to All Bots
Growth — $499/mo
Sales & Prospecting

Competitor Intelligence Bot

Track competitor websites automatically. Get AI-generated summaries when pricing, features, job postings, or content changes. Never miss a competitive move.

Product managers, marketing teams, and sales leaders who need to track competitor moves in real time.

No credit card required 2-minute setup 7-day free trial
Features

What's Included

Automated website monitoring
AI change detection & summaries
Pricing page tracking
Scheduled daily/weekly scans
Change timeline & alerts
How It Works

Three Simple Steps

01
1

Add Competitor URLs

Enter the websites you want to monitor — pricing pages, feature pages, blog, careers. Track as many competitors as you need.

02
2

AI Detects Changes

The bot visits each URL on your schedule (daily or weekly), takes snapshots, and uses AI to detect and summarize meaningful changes.

03
3

Get Alerts & Summaries

Receive email alerts when a competitor changes pricing, adds features, or publishes new content. Review a timeline of all changes.

Use Cases

Who It's For

Product Managers

Stay ahead of competitor feature releases and pricing changes without manually checking websites every day.

Marketing Teams

Monitor competitor content strategies, messaging changes, and new campaign launches.

Sales Leaders

Know exactly when a competitor changes pricing or positioning so your team can adapt their pitch.

See It In Action

Real-World Example

Here's exactly how a real user would use Competitor to get results — step by step.

Tracking a Competitor's Pricing Strategy

You're a SaaS company and your main competitor just raised their prices last quarter. You want to monitor their pricing page, features page, and blog for any future changes so you can react quickly.

1

Add 3 URLs to monitor

Add: (1) competitor.com/pricing, (2) competitor.com/features, (3) competitor.com/blog. Set scan frequency to 'Daily'.

Initial snapshots captured for all 3 pages

2

Bot monitors daily

Every 24 hours, the bot revisits each URL, takes a new snapshot, and compares against the previous version using AI diff analysis.

3

Receive a change alert

After 2 weeks, you get an alert: 'Pricing page changed — Enterprise tier price increased from $199/mo to $249/mo. Professional tier now includes API access (previously Enterprise-only).'

AI summary: 'Your competitor is moving upmarket. The Enterprise price increase and feature migration suggest they're targeting larger customers.'

4

Act on the intelligence

Use this insight to adjust your own positioning: you can now target price-sensitive customers who are unhappy with the increase, or highlight your competitive pricing in outreach.

The Result

You caught a competitor pricing change within 24 hours of it going live — along with an AI analysis of the strategic implications. Without this bot, you might not have noticed for weeks or months.

Documentation

Tips, Best Practices & FAQ

Everything you need to get the most out of Competitor — from pro tips to common questions.

Pro Tips

Monitor pricing pages closely — competitor price changes are the highest-value intel and often require a fast response.

Track their careers pages to infer where they're investing (hiring AI engineers = building AI features, hiring sales = expanding GTM).

Set up multiple URLs per competitor to get a complete picture — homepage, pricing, features, blog, and careers.

Use the change timeline to spot patterns — regular monthly pricing changes might indicate a testing-based pricing strategy.

Good to Know

Only monitors publicly accessible web pages — gated content, login-required areas, and mobile apps aren't tracked.

Very minor formatting changes (font sizes, spacing) may occasionally trigger alerts. The AI filters most noise.

Scan frequency depends on your plan. Daily scans catch changes within 24 hours.

JavaScript-heavy single-page apps may require extra configuration for accurate change detection.

Usage Cost

Each monitored URL costs a small credit per scan. Monitoring 10 URLs daily costs approximately $1-3/month. Weekly scans are ~4x cheaper.

Pipeline Integration

When a significant competitor change is detected, trigger an Email Campaign to alert your sales team, or trigger Content Repurposer to draft a competitive positioning piece.

Common Questions

What kind of changes does it catch?

Text changes, pricing updates, new sections added, content removed, new team members listed, new features announced — anything visible on the page.

Can I monitor more than one competitor?

Yes — add as many competitor domains and URLs as your plan allows. Each gets its own tracking timeline and alerts.

Get started with Competitor

Available on the growth plan starting at $499/mo. Try free for 7 days.

No credit card required. Cancel anytime.

FAQ

Frequently Asked Questions

How often does it check for changes?

You choose: daily or weekly scans. Each scan visits every URL in your list and compares against the previous snapshot.

What kind of changes does it detect?

Pricing changes, new features listed, content updates, job posting changes, team page updates, and more. AI summarizes what changed and why it matters.

Can I monitor specific sections of a page?

Yes. Target specific CSS selectors or page sections to focus monitoring on pricing tables, feature lists, or job boards.